The measurement of cumulative advertising effects

Author(s)

• Palda, Kristian S.

Bibliographic Information

The measurement of cumulative advertising effects

Kristian S. Palda

（The Ford Foundation Doctoral dissertation series, 1963 award winner）

Prentice-Hall, c1964

Note

Bibliography: p. 99-101

Details

• NCID: BA15974548
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 101 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA06847109