Marketing strategies for a tough environment

Author(s)

• American Marketing Association
• LaPlaca, Peter J.
• Frank, Newton

Bibliographic Information

Marketing strategies for a tough environment

[edited by] Peter J. LaPlaca, Newton Frank ; [cover design by Mary Jo Krysinski]

（Proceedings series / American Marketing Association, no. 45）

American Marketing Association, c1980

Note

Includes bibliographical references and index

Details

• NCID: BA17245618
• ISBN:
  • 0877571252
• LCCN: 79015967
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago Ill.
• Pages/Volumes: viii, 211 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220