Winning by design : technology, product design, and international competitiveness

著者

書誌事項

Winning by design : technology, product design, and international competitiveness

Vivien Walsh ... [et al.]

Blackwell Business, 1992

  • : hard
  • : pbk

大学図書館所蔵 件 / 全16件

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注記

Includes bibliographical references

内容説明・目次

巻冊次

: hard ISBN 9780631164371

内容説明

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.

目次

  • Perspectives on design and innovation
  • design, innovation and competitiveness
  • innovation, design and corporate strategy
  • human resources for design
  • organizing design and innovation
  • designing for the market
  • from design brief to manufactured product
  • issues in design and innovation.
巻冊次

: pbk ISBN 9780631185116

内容説明

A comprehensive guide to design management and product development A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.

目次

  • Perspectives on design and innovation
  • design, innovation and competitiveness
  • innovation, design and corporate strategy
  • human resources for design
  • organizing design and innovation
  • designing for the market
  • from design brief to manufactured product
  • issues in design and innovation.

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