Attitude research plays for high stakes

Author(s)

• Attitude Research Conference
• Maloney, John Clement
• Silverman, Bernard
• American Marketing Association

Bibliographic Information

Attitude research plays for high stakes

John C. Maloney, editor, Bernard Silverman, editor

（Proceedings series / American Marketing Association）

American Marketing Association, c1979

Note

Includes bibliographies

Details

• NCID: BA17309211
• ISBN:
  • 0877571171
• LCCN: 78014033
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: vii, 279 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Attitude (Psychology) -- Testing -- Congresses
  • LCSH : Marketing research -- Congresses
  • LCSH : Consumers -- Attitudes -- Congresses
• Parent Bibliography ID:
  • BA01253220