New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings
著者
書誌事項
New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings
（Series / American Marketing Association, no. 36）
American Marketing Association, [1975]
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注記
Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland
Includes bibliographical references and index
