Total global strategy : managing for worldwide competitive advantage
著者
書誌事項
Total global strategy : managing for worldwide competitive advantage
Prentice Hall, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.
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