Re-made in Japan : everyday life and consumer taste in a changing society

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Bibliographic Information

Re-made in Japan : everyday life and consumer taste in a changing society

edited and with an introduction by Joseph J. Tobin

Yale University Press, c1992

  • : pbk

Available at  / 117 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Volume

ISBN 9780300052053

Description

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic.

Table of Contents

  • Introduction - domesticating the west
  • the "Depaato" - merchandising the west while selling "Japaneseness"
  • "For Beautiful Human Life" - the use of English in Japan
  • tractors, TV, and telephones - reach out and touch someone in a Japanese village
  • the Japanese bath - extraordinarily ordinary
  • messages of western style in Japanese home magazines
  • reclaiming social and psychological space in a Japanese institution for the elderly
  • drinking etiquette in a changing beverage market
  • ordering in a Japanese French restaurant in Hawai'i
  • the aesthetics and politics of "Japanese" identity in the fashion industry
  • "Omiyage" - shopping behaviour among Japanese tourists in Hawai'i
  • "Bwana Mickey" - constructing cultural consumption at Tokyo Disneyland
  • paved play - rewriting culture with automobile
  • tango in Japan and the world economy of passion.
Volume

: pbk ISBN 9780300060829

Description

Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once- familiar practices (such as public bathing) have become exotic. Written by scholars from anthropology, sociology, and the humanities, the book ranges from analyses of Tokyo Disneyland and the Japanese passion for the Argentinean tango to discussions of Japanese haute couture and the search for an authentic nouvelle cuisine japonaise. These topics are approached from a variety of perspectives, with explorations of the interrelations of culture, ideology, and national identity and analyses of the roles that gender, class, generational, and regional differences play in the patterning of Japanese consumption. The result is a fascinating look at a dynamic society that is at once like and unlike our own.

Table of Contents

  • Introduction - domesticating the west
  • the "Depaato" - merchandising the west while selling "Japaneseness"
  • "For Beautiful Human Life" - the use of English in Japan
  • tractors, TV, and telephones - reach out and touch someone in a Japanese village
  • the Japanese bath - extraordinarily ordinary
  • messages of western style in Japanese home magazines
  • reclaiming social and psychological space in a Japanese institution for the elderly
  • drinking etiquette in a changing beverage market
  • ordering in a Japanese French restaurant in Hawai'i
  • the aesthetics and politics of "Japanese" identity in the fashion industry
  • "Omiyage" - shopping behaviour among Japanese tourists in Hawai'i
  • "Bwana Mickey" - constructing cultural consumption at Tokyo Disneyland
  • paved play - rewriting culture with automobile
  • tango in Japan and the world economy of passion.

by "Nielsen BookData"

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