Moving a head [i.e. ahead] with attitude research : [proceedings]

著者

• Attitude Research Conference
• Wind, Yoram
• Greenberg, Marshall G.
• American Marketing Association

書誌事項

Moving a head [i.e. ahead] with attitude research : [proceedings]

edited by Yoram Wind and Marshall G. Greenberg

American Marketing Association, c1977

タイトル別名

Moving ahead with attitude research

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA18833098
• ISBN:
  • 0877570884
• LCCN: 77005548
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: vii, 201 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.2
  • DC : 658.8/34
• 件名:
  • LCSH : Marketing research -- Congresses
  • LCSH : Attitude (Psychology) -- Congresses
  • LCSH : Consumers -- Congresses