Survey research methods
著者
書誌事項
Survey research methods
（Applied social research methods series, v. 1）
Sage Publications, c1993
2nd ed
- : pbk
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注記
Includes bibliographical references (p. 149-153) and index
内容説明・目次
内容説明
This new edition of the bestselling Survey Research Methods aims to give those who collect, analyze or read about survey data a sound basis for evaluating data collection procedures. With an emphasis on the importance of minimizing nonsampling errors through good question design, good quality interviewing and high response rates, this book will help readers understand the relationship of the details of data collection to figures and statistics based on the survey.
Presenting the most up-to-date methodological knowledge on survey research, the new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.
目次
Introduction
Sampling
Nonresponse
Implementing a Sample Design
Methods of Data Collection
Designing Questions to be Good Measures
Design and Evaluating Survey Questions
Survey Interviewing
Preparing Survey Data for Analysis
Ethical Issues in Survey Research
Providing Information About Survey Methods
Survey Error in Perspective
「Nielsen BookData」 より
