The use of pledges to build and sustain commitment in distribution channels

Author(s)

• Anderson, Erin
• Weitz, Barton A.
• Marketing Science Institute

Bibliographic Information

The use of pledges to build and sustain commitment in distribution channels

Erin Anderson, Barton Weitz

（Report / Marketing Science Institute, no. 91-114）

Marketing Science Institute, c1991

Note

Bibliography: p. 31-32

Details

• NCID: BA20423088
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 33 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951