Shared marketing programs and the performance of different business strategies

Author(s)

• Ruekert, Robert W.
• Walker, Orville C.
• Marketing Science Institute

Bibliographic Information

Shared marketing programs and the performance of different business strategies

Robert W. Ruekert and Orville C. Walker, Jr.

（Report / Marketing Science Institute, no. 91-100）

Marketing Science Institute, c1991

Note

"Special report"--T.p.

Reprinted from the Review of marketing 1990, v. 4

Bibliography: p. 364-366

Details

• NCID: BA20443245
• LCCN: 91158003
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: p. 329-366
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951