Shared marketing programs and the performance of different business strategies

著者

• Ruekert, Robert W.
• Walker, Orville C.
• Marketing Science Institute

書誌事項

Shared marketing programs and the performance of different business strategies

Robert W. Ruekert and Orville C. Walker, Jr.

（Report / Marketing Science Institute, no. 91-100）

Marketing Science Institute, c1991

注記

"Special report"--T.p.

Reprinted from the Review of marketing 1990, v. 4

Bibliography: p. 364-366

• NII書誌ID(NCID): BA20443245
• LCCN: 91158003
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: p. 329-366
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951