Marketing research and information systems : text and cases

著者

• Buzzell, Robert D. (Robert Dow)
• Cox, Donald F.
• Brown, Rex V.
• Harvard University. Graduate School of Business Administration

書誌事項

Marketing research and information systems : text and cases

Robert D. Buzzell, Donald F. Cox ; with the assistance of Rex V. Brown

McGraw-Hill, c1969

注記

Case material from the Harvard Graduate School of Business Administration

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA20805266
• LCCN: 74085156
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 788 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC : 658.83
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Management information systems