Marketing and preventive health care : interdisciplinary and interorganizational perspectives

著者

• National Workshop on Preventive Health Care and Marketing, 1st. Charlottesville, Va., 1977
• Cooper, Philip D.
• Kehoe, William J.
• Murphy, Patrick E.
• American Marketing Association
• Blue Cross/Blue Shield of Virginia

書誌事項

Marketing and preventive health care : interdisciplinary and interorganizational perspectives

edited by Philip D. Cooper, William J. Kehoe, Patrick E. Murphy

（Proceedings series / American Marketing Association）

American Marketing Association, c1978

注記

Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA20936413
• ISBN:
  • 0877571058
• LCCN: 77025849
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: ix, 132 p.
• 大きさ: 23 cm
• 分類:
  • LCC : RA427
  • DC : 658.8/38/3621
• 件名:
  • LCSH : Preventive health services -- Marketing -- Congresses
  • LCSH : Preventive health services -- United States -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220