Marketing and preventive health care : interdisciplinary and interorganizational perspectives
著者
書誌事項
Marketing and preventive health care : interdisciplinary and interorganizational perspectives
(Proceedings series / American Marketing Association)
American Marketing Association, c1978
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注記
Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977
Includes bibliographies