Marketing and the brand manager

Author(s)

• Medcalf, Gordon

Bibliographic Information

Marketing and the brand manager

by Gordon Medcalf

（The commonwealth and international library of science, technology, engineering and liberal studies, The essentials of marketing series）

Pergamon Press, 1967

[1st ed.]

Note

Includes index

Details

• NCID: BA20992902
• LCCN: 67026691
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xv, 252 p.
• Size: 20 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.8
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA00108769