What makes women buy : a guide to understanding and influencing the new woman of today

Author(s)

• Wolff, Janet L.

Bibliographic Information

What makes women buy : a guide to understanding and influencing the new woman of today

Janet L. Wolff

（McGraw-Hill series in advertising and selling）

McGraw-Hill, 1958

Details

• NCID: BA21011530
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 294 p.
• Size: 24 cm
• Classification:
  • DC18 : 658.8105
• Subject Headings:
  • LCSH : Women -- United States
  • LCSH : Advertising -- United States
  • LCSH : Consumers -- United States
  • CSHF : Femmes aux Etats-Unis
  • CSHF : Publicité -- États-Unis
  • CSHF : Consommateurs -- États-Unis
• Parent Bibliography ID:
  • BA20943827