Organizing to become market-driven : conference summary

Author(s)

• Swartz, Gordon S.
• Marketing Science Institute. Conference
• Marketing Science Institute

Bibliographic Information

Organizing to become market-driven : conference summary

prepared by Gordon S. Swartz

（Report / Marketing Science Institute, no. 90-123）

Marketing Science Institute, c1990

Note

"Marketing Science Institute Conference September 13-14, 1990 Boston, Massachusetts."

"December 1990."

Includes bibliographical references

Details

• NCID: BA21773631
• LCCN: 92184532
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • LCC : HD30.2
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Organizational change -- Congresses
• Parent Bibliography ID:
  • BA07416951