Information processing from advertisements : toward an integrative framework

著者

• MacInnis, Deborah J.
• Jaworski, Bernard J.
• Marketing Science Institute

書誌事項

Information processing from advertisements : toward an integrative framework

by Deborah J. MacInnis and Bernard J. Jaworski

（Report / Marketing Science Institute, no.90-100）

Marketing Science Institute, c1990

注記

Includes bibliographical references (p. 38-49)

• NII書誌ID(NCID): BA22714150
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 50 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951