Information processing from advertisements : toward an integrative framework

Author(s)

• MacInnis, Deborah J.
• Jaworski, Bernard J.
• Marketing Science Institute

Bibliographic Information

Information processing from advertisements : toward an integrative framework

by Deborah J. MacInnis and Bernard J. Jaworski

（Report / Marketing Science Institute, no.90-100）

Marketing Science Institute, c1990

Note

Includes bibliographical references (p. 38-49)

Details

• NCID: BA22714150
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 50 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951