Understanding global cultures : metaphorical journeys through 17 countries
Author(s)
Bibliographic Information
Understanding global cultures : metaphorical journeys through 17 countries
Sage Publications, c1994
- : pbk
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Note
Includes bibliographical references (p. 352-359) and indexes
Description and Table of Contents
Description
With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation's culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner.
Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today's global environment.
Table of Contents
Preface
An Image of Thailand
PART ONE: INTRODUCTION
Understanding Cultural Metaphors
PART TWO: CULTURAL METAPHORS
The Traditional British House
The Italian Opera
The German Symphony
French Wine
The Swedish Stuga
The Russian Ballet
Belgian Lace
The Spanish Bullfight
Irish Conversations
The Turkish Coffeehouse
The Israeli Kibbutzim and Moshavim
The Nigerian Marketplace
The Japanese Garden
India
The Dance of Shiva
American Football
PART THREE:
Cluster of Countries
The Chinese Family Altar
The Metaphors in Perspective
by "Nielsen BookData"
