1992 AMA educators' proceedings : enhancing knowledge development in marketing
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Bibliographic Information
1992 AMA educators' proceedings : enhancing knowledge development in marketing
(Proceedings series / American Marketing Association)
American Marketing Association, c1992
- v. 3
- Other Title
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Enhancing knowledge development in marketing
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Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference
Includes bibliographical references and index