NTC's dictionary of advertising

Author(s)

• Wiechmann, Jack G.
• Urdang, Laurence

Bibliographic Information

NTC's dictionary of advertising

Jack G. Wiechmann

National Textbook, c1993

2nd ed

Note

"First edition edited by Laurence Urdang."

Details

• NCID: BA24084869
• ISBN:
  • 0844234877
• LCCN: 91029459
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: ix, 222 p.
• Size: 23 cm
• Classification:
  • LCC : HF5803
  • DC20 : 659.1/03
• Subject Headings:
  • LCSH : Advertising -- Dictionaries