Marketing management casebook

Author(s)

• Boyd, Harper W.
• Davis, Robert Tyrrell

Bibliographic Information

Marketing management casebook

edited by Harper W. Boyd, Jr. and Robert T. Davis

R.D. Irwin, c1971

Details

• NCID: BA2430008X
• LCCN: 74149906
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: ix, 736 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies