1994 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Achrol, Ravi
• American Marketing Association

書誌事項

1994 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Ravi Achrol ... [et al.]

American Marketing Association, c1994

• v. 5

タイトル別名

Enhancing knowledge development in marketing

1994 AMA educators' conference : enhancing knowledge development in marketing

注記

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA24682951
• ISBN:
  • 0877572526
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xvii, 470 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5410
  • DC19 : 658.8/007/15
• 件名:
  • LCSH : Marketing -- Congresses