Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994
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Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994
(Report / Marketing Science Institute, no. 94-109)
Marketing Science Institute, c1994
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