Services marketing

Author(s)

• Zeithaml, Valarie A.
• Bitner, Mary Jo

Bibliographic Information

Services marketing

Valarie A. Zeithaml, Mary Jo Bitner

（McGraw-Hill series in marketing）

McGraw Hill, 1996

Note

Includes bibliographical references and index

• NCID: BA28335519
• ISBN:
  • 0070782504
• LCCN: 95044395
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 700 p.
• Size: 25 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X