Marketing management and administrative action

Author(s)

• Britt, Steuart Henderson
• Boyd, Harper W.

Bibliographic Information

Marketing management and administrative action

Steuart Henderson Britt, Harper W. Boyd, Jr

（McGraw-Hill series in marketing）

McGraw-Hill Book Company, c1978

4th ed

Note

Includes index

• NCID: BA28433074
• ISBN:
  • 0070079234
• LCCN: 77006434
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 466 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA0093810X