The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper

Author(s)

• Ruekert, Robert W.
• Walker, Orville C.
• Marketing Science Institute
• Mullins, John W.

Bibliographic Information

The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper

John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.

（Report / Marketing Science Institute, no. 95-107）

Marketing Science Institute, c1995

Note

Bibliography: p. 45-51

Details

• NCID: BA28455328
• LCCN: 91158003
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 51 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951