The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper

著者

• Ruekert, Robert W.
• Walker, Orville C.
• Marketing Science Institute
• Mullins, John W.

書誌事項

The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper

John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.

（Report / Marketing Science Institute, no. 95-107）

Marketing Science Institute, c1995

注記

Bibliography: p. 45-51

• NII書誌ID(NCID): BA28455328
• LCCN: 91158003
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 51 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951