Managing sales leads : how to turn every prospect into a customer

著者

• Donath, Bob
• American Marketing Association

書誌事項

Managing sales leads : how to turn every prospect into a customer

Bob Donath ... [et al.]

NTC Business Books, c1995

注記

"Published in conjunction with the American Marketing Association"--T.p. verso

Includes bibliographical references (p. 393-410) and index

内容説明・目次

内容説明

Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.'

「Nielsen BookData」 より

• NII書誌ID(NCID): BA29049628
• ISBN:
  • 0844235997
• LCCN: 94016180
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xviii, 417 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5438.4
  • DC20 : 658.8/1
• 件名:
  • LCSH : Sales management
  • LCSH : Customer relations
  • LCSH : Communication in marketing