The beginnings of communication study in America : a personal memoir

Author(s)

• Schramm, Wilbur Lang
• Chaffee, Steven H.
• Rogers, Everett M.

Bibliographic Information

The beginnings of communication study in America : a personal memoir

by Wilbur Schramm ; edited by Steven H. Chaffee, Everett M. Rogers

Sage Publications, c1997

• : hbk
• : pbk

Note

Includes bibliographical references (p. 181-192) and indexes

Description and Table of Contents

Description

Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work.

Table of Contents

Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities

by "Nielsen BookData"

Details

• NCID: BA30517993
• ISBN:
  • 0761907157
  • 0761907165
• LCCN: 96051268
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks
• Pages/Volumes: xii, 206 p.
• Size: 23 cm
• Classification:
  • LCC : P91.5.U5
  • DC21 : 302.2/07/073
• Subject Headings:
  • LCSH : Communication -- Study and teaching -- United States -- History
  • LCSH : Communication -- Research -- United States -- History