Social marketing : theoretical and practical perspectives

著者

• Goldberg, Marvin E.
• Fishbein, Martin
• Middlestadt, Susan E.
• Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.)

書誌事項

Social marketing : theoretical and practical perspectives

edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 1997

注記

Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA31481279
• ISBN:
  • 0805824995
• LCCN: 96036833
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: xv, 457 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.122
  • DC21 : 658.8
• 件名:
  • LCSH : Social marketing
• 親書誌ID:
  • BA2075631X