Advertising language : a pragmatic approach to advertisements in Britain and Japan
Author(s)
Bibliographic Information
Advertising language : a pragmatic approach to advertisements in Britain and Japan
Routledge, 1999
- : pbk
Available at / 57 libraries
-
No Libraries matched.
- Remove all filters.
Note
Bibliography: p. 134-143
Includes index
"First published 1994"
"First published in paperback 1999"
Description and Table of Contents
Description
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Table of Contents
1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women
by "Nielsen BookData"
