1999 AMA Winter Educators' Conference : marketing theory and applications

著者

• AMA Winter Educators' Conference
• American Marketing Association
• Menon, Anil
• Sharma, Arun

書誌事項

1999 AMA Winter Educators' Conference : marketing theory and applications

editors, Anil Menon, Arun Sharma

American Marketing Association, c1999

注記

"Volume 10"

詳細情報

• NII書誌ID(NCID): BA42985489
• ISBN:
  • 0877572755
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xviii, 276 p.
• 大きさ: 28 cm