1999 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Brown, Steven P.
• Sudharshan, D.
• Gordon, Peter J.
• Kellerman, Bert J.
• American Marketing Association

Bibliographic Information

1999 AMA educators' proceedings : enhancing knowledge development in marketing

Steven P. Brown, D. Sudharshan, program co-chairs ; Peter J. Gordon, Bert J. Kellerman, managing editors

American Marketing Association, c1999

• v. 10

Other Title

Enhancing knowledge development in marketing

Note

Includes bibliographical references and index

Details

• NCID: BA44554488
• ISBN:
  • 0877572771
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xx, 338 p.
• Size: 28 cm