Demand for and use of global account management

Author(s)

• Montgomery, David Bruce
• Yip, George S.
• Villalonga, Belen
• Marketing Science Institute

Bibliographic Information

Demand for and use of global account management

David B. Montgomery, George S. Yip, Belen Villalonga

（Report / Marketing Science Institute, no. 99-115）

Marketing Science Institute, c1999

Note

"Working paper"--T.p.

Bibliography: p. 33-35

Details

• NCID: BA4759155X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 35 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951