2000 AMA Winter Educators' Conference : marketing theory and applications

著者

• AMA Winter Educators' Conference
• American Marketing Association
• Workman,John P.
• Perreault, William D.

書誌事項

2000 AMA Winter Educators' Conference : marketing theory and applications

editors, John P. Workman Jr., William D. Perreault Jr.

American Marketing Association, c2000

注記

"Volume 11"

詳細情報

• NII書誌ID(NCID): BA50498621
• ISBN:
  • 0877572828
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xxii, 368 p.
• 大きさ: 28 cm.