The quest for global dominance : transforming global presence into global competitive advantage
著者
書誌事項
The quest for global dominance : transforming global presence into global competitive advantage
Jossey-Bass, c2001
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注記
Bibliography: p. 261-265
Includes indexes
内容説明・目次
内容説明
The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.
目次
Preface. Foreword (by C.K. Prahalad). The Authors. Rising Up To The Global Challenge. Building Global Presence. Lessons from Wal-Mart's Globalization. Exploiting Global Presence. Cultivating A Global Mindset. Building A Global Knowledge Machine. Dynamics of Global Business Teams. Changing The Rules of The Global Game. Globalization in the Digital Age. End Notes. Bibliography.
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