Conjoint measurement : methods and applications

書誌事項

Conjoint measurement : methods and applications

Anders Gustafsson, Andreas Herrmann, Frank Huber, editors

Springer, c2001

2nd ed

大学図書館所蔵 件 / 9

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

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