Conjoint measurement : methods and applications

Author(s)

• Gustafsson, Anders
• Herrmann, Andreas
• Huber, Frank

Bibliographic Information

Conjoint measurement : methods and applications

Anders Gustafsson, Andreas Herrmann, Frank Huber, editors

Springer, c2001

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA54216368
• ISBN:
  • 3540423230
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin ; Tokyo
• Pages/Volumes: vii, 542 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Product management
  • LCSH : Conjoint analysis (Marketing)
  • LCSH : New products