Emotional decisions : tradeoff difficulty and coping in consumer choice

書誌事項

Emotional decisions : tradeoff difficulty and coping in consumer choice

Mary Frances Luce, James R. Bettman, and John W. Payne

(Monographs of the journal of consumer research / Deborah Roedder John, editor, no. 1)

University of Chicago Press, c2001

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注記

Bibliography: p. [182]-209

内容説明・目次

内容説明

Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.

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