Emotional decisions : tradeoff difficulty and coping in consumer choice

著者

• Luce, Mary Frances
• Bettman, James R.
• Payne, John W. (John William)

書誌事項

Emotional decisions : tradeoff difficulty and coping in consumer choice

Mary Frances Luce, James R. Bettman, and John W. Payne

（Monographs of the journal of consumer research / Deborah Roedder John, editor, no. 1）

University of Chicago Press, c2001

注記

Bibliography: p. [182]-209

詳細情報

• NII書誌ID(NCID): BA5434152X
• ISBN:
  • 0226534332
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: 209 p.
• 大きさ: 23 cm
• 件名:
  • LCSH : Consumer behavior
  • LCSH : Risk-taking (Psychology)
  • LCSH : Consumers' preferences -- Econometric models
• 親書誌ID:
  • BA54341009