2001 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association
• Krishnan, Ram
• Viswanathan, Madhu

Bibliographic Information

2001 AMA Winter Educators' Conference : marketing theory and applications

editors, Ram Krishnan, Madhu Viswanathan

American Marketing Association, c2001

Note

"Volume 12"

Details

• NCID: BA58319963
• ISBN:
  • 0877572933
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xxi, 405 p.
• Size: 28 cm.