2001 AMA Winter Educators' Conference : marketing theory and applications

著者

• AMA Winter Educators' Conference
• American Marketing Association
• Krishnan, Ram
• Viswanathan, Madhu

書誌事項

2001 AMA Winter Educators' Conference : marketing theory and applications

editors, Ram Krishnan, Madhu Viswanathan

American Marketing Association, c2001

注記

"Volume 12"

詳細情報

• NII書誌ID(NCID): BA58319963
• ISBN:
  • 0877572933
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xxi, 405 p.
• 大きさ: 28 cm.