Persuasive imagery : a consumer response perspective

Author(s)

• Scott, Linda M.
• Batra, Rajeev

Bibliographic Information

Persuasive imagery : a consumer response perspective

edited by Linda M. Scott, Rajeev Batra

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 2003

Note

Includes bibliographical references and indexes

Details

• NCID: BA61988655
• ISBN:
  • 0805842020
• LCCN: 2002021630
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mahwah, N.J.
• Pages/Volumes: xxi, 436 p., [4] p. of plates
• Size: 24 cm
• Classification:
  • LCC : BF367.P464
  • DC21 : 153.8/52
• Subject Headings:
  • LCSH : Imagery (Psychology)
  • LCSH : Persuasion (Psychology)
  • LCSH : Advertising -- Psychological aspects
• Parent Bibliography ID:
  • BA2075631X