"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

著者

• Inman, J. Jeffrey
• Shankar, Venkatesh
• Ferraro, Rosellina
• Marketing Science Institute

書誌事項

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro

（Report / Marketing Science Institute, no. 02-117 . Working paper series）

Marketing Science Institute, 2002

注記

"Working paper" -- t.p

詳細情報

• NII書誌ID(NCID): BA62656457
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 30 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951