Superiority in customer relationship management : consequences for competitive advantage and performance

Author(s)

• Day, George S.
• Van den Bulte, Christophe
• Marketing Science Institute

Bibliographic Information

Superiority in customer relationship management : consequences for competitive advantage and performance

Geroge S. Day and Christophe Van den Bulte

（Report / Marketing Science Institute, no. 02-123 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62665141
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951