Principles of retailing

Author(s)

• Fernie, John
• Fernie, Suzanne
• Moore, Christopher

Bibliographic Information

Principles of retailing

John Fernie, Suzanne Fernie, Christopher Moore

Butterworth-Heinemann, 2003

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

Table of Contents

• The changing retail environment - What is retailing?
• The changing consumer
• The changing retail environment
• Retail theories and practice
• The future of retailing
• Managing retail change - Fundamentals of retail organization and management
• Managing change
• Managing people
• Managing the supply chain - Retail marketing
• Buying logistics
• Retail buying
• Managing retail operations - Customer service
• Retail selling
• Merchandising and display
• retail security
• Organizational communication.

by "Nielsen BookData"

• NCID: BA62799920
• ISBN:
  • 0750647035
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: x, 382 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.87
• Subject Headings:
  • LCSH : Retail trade
  • LCSH : Retail trade -- Management