著者
書誌事項
Project description
Marketing Science Institute
Marketing Science Institute
この図書・雑誌をさがす
関連文献： 9件中 1-9を表示
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1
- Product characteristic and price : their effect on brand preference in a consumer durables market
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by Adrian B. Ryans
Marketing Science Institute 1972 Report / Marketing Science Institute no. 72-120 , Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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2
- Research needs in industrial marketing
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E. Raymond Corey
Marketing Science Institute 1971 Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館3館
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3
- Receptivity to innovation : its relationship to the marketing of new industrial products
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by Michael J. Baker
Marketing Science Institute 1970 Report / Marketing Science Institute no. 70-137 , Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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4
- Consumer affairs and marketing management
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by Stephen A. Greyser
Marketing Science Institute 1970 Report / Marketing Science Institute no. 70-109 , Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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5
- Computer-based corporate-strategic planning models and marketing management
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by Richard G. Furth
Marketing Science Institute 1970 Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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6
- Decision theory methods and marketing management : a study of practical applications
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[by Rex V. Brown]
Marketing Science Institute [1969?] Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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7
- Consumerism and marketing
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by Robert Moran
Marketing Science Institute 1969 Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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8
- Communications models of the advertising process
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[project coordinator, Alice E. Courtney]
Marketing Science Institute [1969] Research program / Marketing Science Institute , Project description / Marketing Science Institute
所蔵館1館
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9
- Product life cycles
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Robert D. Buzzell, Victor J. Cook, James R. Peterson, Paul Hase
Marketing Science Institute 1969 Research program / Marketing Science Institute , Project description / Marketing Science Institute
