Receptivity to innovation : its relationship to the marketing of new industrial products

Author(s)

• Baker, Michael J.
• Marketing Science Institute

Bibliographic Information

Receptivity to innovation : its relationship to the marketing of new industrial products

by Michael J. Baker

（Report / Marketing Science Institute, no. 70-137）（Research program / Marketing Science Institute）（Project description / Marketing Science Institute）

Marketing Science Institute, 1970

Note

Includes bibliographical references (p. 11)

Details

• NCID: BB01680014
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 12 p.
• Size: 28 cm
• Classification:
  • DC : 658.575
• Subject Headings:
  • LCSH : New products
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing
• Parent Bibliography ID:
  • BA07416951
  • BA63655314
  • BA6366010X