Receptivity to innovation : its relationship to the marketing of new industrial products

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書誌事項

Receptivity to innovation : its relationship to the marketing of new industrial products

by Michael J. Baker

(Report / Marketing Science Institute, no. 70-137)(Research program / Marketing Science Institute)(Project description / Marketing Science Institute)

Marketing Science Institute, 1970

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注記

Includes bibliographical references (p. 11)

関連文献: 3件中  1-3を表示

  • Project description

    Marketing Science Institute

    Marketing Science Institute

  • Research program

    Marketing Science Institute

    Marketing Science Institute

  • Report

    Marketing Science Institute

    Marketing Science Institute

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