Computer-based corporate-strategic planning models and marketing management

Author(s)

• Furth, Richard G.
• Marketing Science Institute

Bibliographic Information

Computer-based corporate-strategic planning models and marketing management

by Richard G. Furth

（Research program / Marketing Science Institute）（Project description / Marketing Science Institute）

Marketing Science Institute, 1970

Note

"A preliminary statement"--Cover

Details

• NCID: BB01623032
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 8 p.
• Size: 28 cm
• Classification:
  • LCC : T58.6
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management -- Data processing
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA63655314
  • BA6366010X